Five courses at launch · A new course every month

Build a business that actually pays you.

Learn from Matthew Horncastle, who started at 19 on the tools and built one of New Zealand's largest residential developers. Five courses at launch, a new course every month, and a live monthly Q&A where you ask him directly.

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Pre-register · Lock $49/month See the five courses

No payment now. Founding price locked when doors open, cancel anytime after.

The tools you walk away with

Find Your Real Reason

Know exactly why you're in this before you bet on it

The Readiness Scorecard

Score where you actually stand, in black and white

The 90-Day Action Planner

Your first ninety days, mapped and dated

What your $49 a month gets you

One subscription. The whole library, and the man who built it.

✓

Five complete courses from day one

The full path from deciding to start through to leading a team: Starters, Operators, Demand, Profit, and Leaders. All five available in full the day the doors open.

✓

A new course every month

BUILT for the Storm lands next, then the library keeps growing month on month. Every new course is included the day it drops, with no upgrade fee.

✓

A live Q&A with Matthew, every month

One evening a month, Matthew goes live online and answers member questions directly. Miss it and the replay sits in your library the next day.

✓

Tools you put to work the same week

Every lesson hands you a scorecard, planner, or 90-day plan. You leave with the next move decided, in writing, and a deadline against it.

✓

A community of people doing the work

Friday wins thread. Monday check-in. People at every stage from first idea to first hundred customers, talking honestly about what is working.

✓

Built in New Zealand, for NZ business

NZ tax, NZ banking, NZ regulators, NZ market realities. Local context that the American business courses miss every time.

Matthew Horncastle, founder of Williams Corporation

Access to Matthew

Once a month, Matthew goes live. Your question, his answer, no filter.

Most courses sell you recordings of someone you will never speak to. Williams Academy puts you in the room. Every month, Matthew runs a live online Q&A for members, and the questions come from you.

Live online, one evening a month, included in your membership
Submit your question ahead or ask it live
Replays in your library the next day
Matthew reads the community threads between sessions

Pre-register for the first Q&A

The course library

Five courses at launch. A new one lands every month.

The library follows the path an operator actually walks, from the decision to start through to wealth that compounds. Matthew's fourteen years inside Williams Corporation supply the case studies. Start at the course that fits where you are.

● At launch

Course 01

BUILT for Starters

The decision to begin. Six lessons to decide whether you should start your business at all: your real reason, the cost, an honest readiness score, the decision statement, and a 90-day launch plan.

● At launch

Course 02

BUILT for Operators

Running the operation through its first three years. A pipeline, winning and pricing work, a weekly cash check-in, paying yourself, the first hire, and a one-page systems map.

● At launch

Course 03

BUILT for Demand

Get known. Brand, audience, and the marketing engine that fills the pipeline, so the selling has somewhere to start. For the operator still chasing every job by hand.

● At launch

Course 04

BUILT for Profit

Know your numbers. Margin, unit economics, pricing with the discipline to walk away from work that loses money, and forecasting your cash ninety days out.

● At launch

Course 05

BUILT for Leaders

Growth needs people. Hiring as a repeatable system, setting and holding standards, the management rhythm, and the hard conversations, including with people close to you.

● Next up

Course 06

BUILT for the Storm

For the operator carrying debt, staff, and exposure. Reading the downturn early, surviving when the funder wants its money, and what the recovery actually takes. Taught from lived experience.

● Coming

Course 07

BUILT for Investors

The wealth stage. Buying for the deal, structuring debt so it works for you, and building assets that compound beyond the operating business.

Pre-register · Lock $49/month

Built by

Matthew Horncastle started Williams Corporation at 19, on the tools, with nothing in the bank.

Fourteen years later, Williams Corporation is one of New Zealand's largest residential developers, with more than 650 homes settled and over half a billion dollars of property delivered.

Williams Academy is the course library Matthew wishes had existed when he was twenty-three, second-guessing every decision, and trying to figure out whether to keep going. Honest, on-tools, no MBA jargon. The conversation you would have with someone who has actually done it.

Founding member pricing

Join the first intake and $49 a month is locked in.

The library grows every month, and the price will rise with it for new members. Founding members keep $49 for as long as they stay subscribed.

Founding member

Monthly

^$49/month NZD

Price locked while you stay subscribed. Cancel anytime. First 30 days fully refundable.

Five complete courses from day one (Starters, Operators, Demand, Profit, Leaders)
Every new course the day it drops, starting with BUILT for the Storm
Monthly live Q&A with Matthew, replays included
Scorecards, planners, and 90-day plans with every course
Member community: Friday wins, Monday check-ins
The Williams Project podcast archive
NZ-specific guidance: tax, regulators, market

Pre-register monthly · $49

Best value

Annual

^$490/year NZD

Two months free against monthly. Same 30-day full refund.

Everything in the monthly membership
Twelve months for the price of ten
One payment, no monthly billing
Founding price honoured at renewal

Pre-register annual · $490

No long-term commitment on monthly. Cancel inside the dashboard in two clicks.

Before you join

Questions worth asking.

How much is it, and what am I locked into?

$49 NZD a month, or $490 a year (two months free). You can cancel inside the member dashboard in two clicks, any time, and the first 30 days are fully refundable, no questions. Founding members keep the $49 rate for as long as they stay subscribed, even as the price rises for new members.

What do I get by pre-registering, and what does it cost?

Pre-registering is free and takes one email address. It puts you in the founding intake: first through the door when Williams Academy opens, with the founding price of $49 a month locked while you stay subscribed. You pay nothing until doors open, and you can ignore the launch email if you change your mind.

What courses will be there when doors open?

Five, in full: BUILT for Starters, BUILT for Operators, BUILT for Demand, BUILT for Profit, and BUILT for Leaders. BUILT for the Storm follows as the first monthly drop, and a new course lands every month after that. Your subscription unlocks every course as it drops.

How much time does it take?

Lessons are short and built to be acted on, and every one ends with a tool you put to work. The library is designed to fit around a working week, and you set the pace: one lesson a night or a course over a weekend both work.

Is this only for property developers?

No. Matthew built Williams Corporation in property, but the Academy is built around founder decisions and frameworks that apply to any small or medium business in New Zealand. The property stories are the case studies, the lessons are the business.

How is this different from other online business courses?

Most online business education sells one course at a time and is made for American or Australian markets. Williams Academy is one subscription for the whole library, every lesson ends in a worksheet you act on, and it is taught by someone who built his company here, inside NZ tax, banking, and consenting realities.

Will Matthew actually show up to the live sessions?

Yes. He runs a live online Q&A for members every month and the replays go into your library. He also reads the community threads between sessions and replies to questions members raise.

What if I decide it is not for me?

Cancel inside the dashboard at any time. Inside the first 30 days, ask for a full refund, no questions. After 30 days, you keep access through the end of the billing month and that is it.

Doors open soon. Founding members walk in first.

Whether you are deciding to start, drowning in a busy business that pays you nothing, or leading a team through growth, the library starts where you are. Founding members lock $49 a month before the price rises.

Pre-register for the founding intake

Drop your email below. You will be first through the door when Williams Academy opens, with the founding price locked. No payment now.

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