Articles

Long-form pieces by Matthew Horncastle, drawn from the Williams Academy course library. Free to read, built for New Zealand business.

Starting · From BUILT for Starters

Should you start a business? How to tell wanting from needing

Freedom, money, and being your own boss will not carry you through year one. The reason that will is the one you can test tonight with your phone and three honest minutes.

Running · From BUILT for Operators and BUILT for Profit

Busy but broke: why a full order book still isn't paying you

Sixty hours a week and nothing left over is an operating problem with three specific fixes: the price you accepted, the numbers you never check, and the wage you never budgeted.

Leading · From BUILT for Leaders

How to delegate without losing control of your business

You can delegate the task, but you cannot abdicate the responsibility. The three disciplines that make handing work over safe at any scale: contract, KPIs, review.